As a hotelier, one of your biggest priorities is driving more direct bookings. However, with hundreds of online travel agencies (OTAs) like Expedia
Use This Technical SEO Checklist to Get Your Site Up to Speed
Whether or not you’re technical-minded, using a technical SEO checklist to keep your site performance healthy makes a huge difference. If a
These 5 Tools Will Make Your Content Marketing Research Easy
In content marketing, the success of your content relies heavily upon how well it resonates with your target audience. Why spend time and resources
Dead Hoteliers Walking | Better Increase Direct Hotel Bookings
In recent years, the travel industry has become increasingly competitive and is showing no signs of slowing down. For the most part, people have
Hotel SEO is Much, Much More Than Picking Keywords
There’s a lot of work that goes into creating a search engine optimization (SEO) strategy. From researching your keywords to building out targeted
A Complete Guide to Hotel Search Engine Marketing You Can’t Miss
Appearing on the first page of Google, Bing, Yahoo and DuckDuckGo is what every hotel marketer wants. That’s where hotel search engine marketing (SEM)
You Need a Hotel Marketing Plan: Here’s How to Develop a Strong One
If you work in the hospitality industry, you probably don't need to be told it's competitive. There are plenty of other hotels and resorts targeting
OTA Alternatives for a Hotel Digital Marketing Strategy
To some degree, coordinating with online travel agencies may be a necessary promotional tactic for hotels in the digital age. Because people often
Rank Higher in Search Results with These Tips in Your SEO Playbook
Did you know that 91% of online experiences begin with a search engine? If you’re a digital marketer, search engine optimization (SEO) is one of the