As a hotelier, one of your biggest priorities is driving more direct bookings. However, with hundreds of online travel agencies (OTAs) like Expedia
Hotel Online Marketing Through the Years – The Times are Changing
Hotel online marketing trends have changed over the years. From the early days, when marketing was fairly traditional, to today, when hospitality
No Hotel Blog for Your Property? You’re Missing Out on Revenue
In the past, hotel marketing has largely consisted of traditional tactics like advertising and word-of-mouth marketing. But in recent years, the
Is Hotel Influencer Marketing Right for Your Brand?
Influencer marketing has impacted the way brands across numerous industries reach potential customers. That said, the idea isn't exactly new, even if
OTA Booking Over-Reliance – Take Back Your Own Bookings!
Online Travel Agency (OTA) bookings seem to be taking over the world. Consumers can’t google “travel” anymore without an OTA popping up with an