An Instagram presence is essential in the hospitality industry. Instagram simply provides you with the opportunity to consistently highlight the
A Sound Hotel SEO Strategy is Only the First Step to Success
If you work in the hospitality industry, there's a good chance you already know how important a strong hotel SEO strategy is. The stronger your SEO,
Hotel Social Media Influencers – Use The Tactic Wisely
Social media has long been an effective method for hotels to gain brand exposure and attract new customers. Most likely, you already have a presence
Boost Bookings with Great Hotel Social Media Campaigns
Hotels are continually working on standing out from the competition. One way to do that is with great hotel social media campaigns. Social media
Can Micro-Influencer Marketing Boost Your Business Quickly?
If you’ve logged into Instagram in the past few years, you’re likely familiar with the concept of influencer marketing. If you haven’t heard of the
You Need a Hotel Marketing Plan: Here’s How to Develop a Strong One
If you work in the hospitality industry, you probably don't need to be told it's competitive. There are plenty of other hotels and resorts targeting
OTA Alternatives for a Hotel Digital Marketing Strategy
To some degree, coordinating with online travel agencies may be a necessary promotional tactic for hotels in the digital age. Because people often
Is Hotel Influencer Marketing Right for Your Brand?
Influencer marketing has impacted the way brands across numerous industries reach potential customers. That said, the idea isn't exactly new, even if
How Do You Know if Influencer Marketing is Right for Your Startup?
Over the years, Influencer Marketing has grown in popularity, especially with B2C companies. However, there’s still much confusion around whether it