How do you know if your digital marketing campaigns are working? Easy, you track your web analytics KPIs. KPIs are the lifeblood of your marketing.
Use This Technical SEO Checklist to Get Your Site Up to Speed
Whether or not you’re technical-minded, using a technical SEO checklist to keep your site performance healthy makes a huge difference. If a
You Need a Hotel Marketing Plan: Here’s How to Develop a Strong One
If you work in the hospitality industry, you probably don't need to be told it's competitive. There are plenty of other hotels and resorts targeting
Build Your Hotel Marketing Strategy Around These 3 Ideas
Being a hotel marketer is a tough job. Not only do you need to stay on top of a changing marketing landscape, but you also need to consider unique
OTA Alternatives for a Hotel Digital Marketing Strategy
To some degree, coordinating with online travel agencies may be a necessary promotional tactic for hotels in the digital age. Because people often
How Digital Marketing Agencies Help Hospitality Brands Save Money
Working with an online travel agency is a double-edged sword in the hospitality industry. On the one hand, an OTA can promote your hotels and resorts
Hospitality Social Media Marketing and Speedy Response Times
Hospitality social media marketing can be something of a cat and mouse game. Between inspiring travelers to come to your destination and putting out
Hotel Digital Marketing Essentials to Compete with OTAs
Online travel agencies, or OTAs, have had a significant impact on the hospitality industry. By taking a 15% to 30% commission on all bookings, they
3 Social Media SEO Best Practices You Need to Know About
You probably already know SEO is crucial to business success. You need to take steps to ensure your business is easy to find online. However, don't