Do you manage your site’s content with WordPress? If so, consider upgrading to the Genesis framework.
The framework is essentially a behind-the-scenes technical component of a site. If the site is an appliance, the framework is the machinery inside.
There are many reasons to make the switch to Genesis if you haven’t already. Using WordPress Genesis for SEO purposes is chief among them. To better understand how this framework can improve your site’s SEO, consider the following major benefits it offers.
Faster Load Times
The Genesis framework can help you clean up the code on your website. When your code is less complex, your pages will load faster.
That’s a key factor in your SEO. In fact, Google research has confirmed the majority of mobile users will typically leave a site if it takes longer than three seconds to load. With Genesis, you can guard against this.
Schema markup allows you to insert extra details into your code in order to provide users with more valuable information about your pages when they show up in relevant search engine results pages (SERPs). For example, with schema markup, a music venue could include a list of upcoming events when it appears in SERPs.
This is another reason to use the Genesis framework. It supports schema markup, allowing you to add those details easily. This boosts your SEO by helping users more easily determine whether it’s worth clicking on your page when they find it in SERPs.
Additionally, schema markup “tells” search engines what to display. To return to the example of a music venue, with schema markup, Google is more likely to include the list of upcoming events in the SERP snippet when users conduct searches indicating that that’s the kind of information they’re seeking.
This is another technical detail that nonetheless also demonstrates why using WordPress Genesis for SEO is in your best interests. Quite simply, Genesis uses HTML5 code. This is the latest standard. When browsers update, sites using codes that don’t match the latest standard may take longer to render.
WordPress Genesis is also useful because you can expand its functionality with additional plugins. For instance, with the Genesis Simple Share plugin, you can create attractive share buttons for your content. This is beneficial to both your SEO and your marketing campaigns. When share buttons are more attractive and noticeable, readers are obviously more likely to share your content with their friends and followers, helping you cast a wider net as a result.
Browse the plugins currently available when you upgrade to Genesis. There’s a good chance you’ll find several that are right for your needs.
These are all good reasons to enhance your WordPress site with Genesis. By using WordPress Genesis for SEO purposes, you can ensure your site loads quickly across all devices and renders correctly when browsers make updates. Additionally, you can add schema, making your pages more attention-grabbing when they appear in SERPs. That’s key to boosting traffic.