You probably already know SEO is crucial to business success. You need to take steps to ensure your business is easy to find online.
However, don’t make the mistake of assuming you only need to focus on your website when improving SEO. Your social media presence is also crucial. Although it’s true that social media may not impact your site’s rankings directly, it can have a substantial impact indirectly.
That’s why it’s smart to familiarize yourself with these social media SEO tips. They’ll help you develop a social media SEO strategy that yields major results.
Establish Thorough Profiles
A social media SEO strategy is important for many reasons, but chief among them is the simple fact that many people may access your site via social media. Thus, you need to make sure your social media profiles are as thorough as possible. When users who encounter your brand on Facebook, Twitter, or any other platform are provided with sufficient information about your business, those who take an interest in it are more likely to visit your main site to learn more.
Create Evergreen Content
Obviously, you can also use social media to share your content. This helps you cast a wider net.
It’s important to monitor your content’s performance on social media if you go this route. Many different factors can affect engagement, including what type of content you post, when you tend to share it, how often you share your content, and much more. Tracking your performance helps you identify ways to improve.
It’s also a good idea to create evergreen content. This simply refers to content that will maintain its relevance over time. For example, perhaps your startup launches a fashion app. An article on current fashion trends would be valuable to your audience, but it wouldn’t maintain its value forever, as trends shift over time. On the other hand, an article about timeless looks or fashion history would remain evergreen.
This is a key social media SEO tip to remember. On social media channels, you can share the same content repeatedly over the years, helping it reach more potential customers. Evergreen content is better suited to this purpose than content that doesn’t stay relevant.
Engage with Other Brands
You need to be careful here. You clearly don’t want to promote a competitor.
That said, sharing content and engaging with the pages of brands similar to yours could help you cultivate relationships that will pay off over time. If you consistently interact with other brands via your social media presence, they may be more likely to link back to your site in the future. It’s no secret that backlinks play a major role in SEO. The more often trusted sites link to yours, the more authoritative and valuable your site will seem to be. Google’s algorithm will respond accordingly.
Remember these social media SEO tips when developing your social media strategy. By establishing thorough profiles, creating evergreen content and engaging with other brands, you can deliver a major boost to your site’s search engine rankings.