Now that we’ve discussed why AMP stories have become so popular and provided some examples of brands leveraging this tool for marketing purposes, it’s time to dive into how AMPs can benefit your site.
AMPs, or Accelerated Mobile Pages, are, as the name implies, pages designed to load quickly on mobile devices. This goal is achieved by reducing the HTML code on a given page.
This is extremely valuable. According to Google, most mobile users will leave a page that takes more than three seconds to load.
Luckily, if you used WordPress to create your site, you can easily create AMP pages for WordPress.
How to Create AMP Pages for WordPress
If you have WordPress, you probably already know you can add plugins to enhance WordPress’ capabilities, significantly boosting its overall functionality.
There are several AMP pages WordPress plugin options available. Browse them on WordPress’ official plugin marketplace to find one that’s suitable for your needs.
The specific features of each may vary from one plugin to another. In general, however, these plugins help by automatically creating two URLs for a given page: one for the normal desktop web version, and one for the AMP version. Mobile users can be directed to the AMP page, ensuring a consistent experience across devices.
The following are key benefits of creating AMP pages for WordPress:
You already know it’s important to ensure your website is mobile-friendly. However, the process of creating multiple versions of each page can be very time-consuming.
That’s not something you have to worry about when using an AMP pages WordPress plugin. The plugin does the work for you, making it easier than ever to satisfy both desktop and mobile users.
Developing a mobile and desktop version of each page on your site can also be somewhat costly. This is another good reason to use a plugin that creates AMP pages automatically. Doing so allows you to devote your budget to other areas.
Improved SERP Ranking
Many factors impact your SEO or how high your site may appear in the results page of a relevant Google search. However, it’s becoming increasingly clear that pages which aren’t optimized for mobile typically won’t perform very well in SERPs. Because they don’t load quickly enough or are not properly formatted, users tend to click away from them early. This indicates to Google’s algorithm that the content on this page isn’t valuable.
Avoid this by creating AMP pages for WordPress. The main point to remember is that ensuring your website keeps up with changing user behaviors doesn’t need to be difficult. With the right WordPress plugin, it’s actually quite simple!