Virtually all startups are using martech as a growth tool. Anyone managing digital or online marketing to grow a business is likely using several martech tools.
So, what is martech? Martech is a stack of marketing and technology tools that businesses use as a key aspect of their marketing plan. Most business mix different tools together to create a more customized marketing experience.
In a martech market, how do you know which to pick? Where do you get started developing the right martech stack?
Martech Tools
Using the right marketing tools can help you reach your objectives. If you notice a drop off in conversions or engagement, that might mean it’s time to reevaluate the tools your using. Luckily, there is no shortage of tools you can consider for your martech stack.
Many of them are affordable or even free for a basic program.
Your Free CRM Program
By far, one of the most popular martech tools is a CRM (Customer Relationship Database). Salesforce, for instance, is the leading CRM program for customer engagement, development, and tracking sales pipelines.
Why does Salesforce remain so popular? They make it possible for companies to customize the program for their use easily.
If you don’t have a ton of money, check out HubSpot or Streak. They’re great tools for startups, freelancers, or small businesses as they easily integrate with Gmail and are easy to use.
Your Free Email Marketing Tool
The ability to seamlessly create newsletters or drip email campaigns is a lifesaver. Especially if you’re in a business where selling products or creating content to engage your customer is your focus.
When it comes to email marketing, MailChimp remains one of the best options.
It’s simple drag and drop UI makes it easy to design and create electronic communications. It comes stocked with templates, simplified list management, and automation options.
MailChimp is free if you have under 2,000 subscribes. It also offers flexible scalability when you need it.
Your Free Social Media Tool
Social media is a significant aspect of any digital marketing plan. Having the right tools makes all the difference.
Two of the more popular and free social media marketing tools are Hootsuite and Buffer. These tools give you the opportunity to schedule your posts for the future, track your engagement and provide in-depth analytics reports.
Similar to Mailchimp, they both offer free plans that provide limited access to most of their features.
Social media marketing tools are a great option if your business is growing and still developing essential KPI’s. Their plans are scalable should the time come when you need more accounts or features.
As your company grows, and you start to develop your martech tool stack, keep in mind your marketing objectives. It’s important that the programs you use are optimized to help you achieve your goals. Is the program customizable to fit your needs? Does it integrate with other tools you use?
With the right tools at your fingertips, your company can make serious strides.
