For hotel owners and managers, capturing the attention of your potential guests is complicated enough. But encouraging them to visit your website and
Are You Staying On Top Of These Web Analytics KPIs?
How do you know if your digital marketing campaigns are working? Easy, you track your web analytics KPIs. KPIs are the lifeblood of your marketing.
3 Things to Look for in a Startup Marketing Company
Navigating the startup world is tough enough without figuring out how to develop impactful marketing strategies. If you have trouble with marketing,
The Healthcare Marketing Analytics You Should Be Monitoring
Did you know the amount of healthcare data generated doubles every three years? Analyzing it appropriately can clearly provide major value to
Hotel Rebranding is More Than Just Renovations and Name Changes
Hotel rebranding can be necessary for many reasons. Maybe you want to cultivate a fresh reputation. Maybe your brand is outdated, and you need
Martech Solutions Are All Around You for Free (or Cheap) – Use Them
If you’re trying to scale your marketing efforts, there are thousands of tools that can help you accomplish your goals. Unfortunately, many of those
Build a Great Web Analytics Dashboard with Google Data Studio
Great marketing is all about tracking the right metrics. The newest web analytics dashboard by Google Data Studio lets you create custom reports that
Use This Technical SEO Checklist to Get Your Site Up to Speed
Whether or not you’re technical-minded, using a technical SEO checklist to keep your site performance healthy makes a huge difference. If a
Schema for SEO – How schema.org is Changing the Face of Data
A strong SEO strategy involves many components. It's not simply about planting keywords in the right spots. You also need to take steps to provide