Social media marketing for hotels can be tricky to figure out. Between ever-changing algorithms and never-ending hashtags to sift through, building a social following is tough. If you’re struggling to find your footing, and need some inspiration, here are a few social media ideas for hotels.
Upsell via Product Marketing
If you’re in the business of selling products geared towards the hotel experience you provide guests, what better way to capture attention than to highlight those.
From featured cookbook recipes to jams and art, use social media to let guests know they get more than a room when they stay with you. If someone comes to your property and sees what else you have to offer, the chances of them booking with you gets much higher.
Make Your Guests a Feature
Including your guests in your social media campaigns adds authenticity while giving you the chance to connect with potential customers.
Feature guests’ photos (with permission, of course) on Insta-stories, and ask them for testimonials to display on each of your social accounts. By incorporating guests on social media, you’ll be able to showcase your hotel while highlighting the community you’ve built.
Harness the Power of the Influencer
Influencer marketing can be a highly effective way to increase your social media and gain impressions. For smaller budgets, even a micro-influencer can make a huge difference as far as advertising goes.
Keep in mind that influencer marketing is cost-effective, but it can be hard to determine your real ROI. Still, there’s no denying the power that influencers have. They’ve spent time curating content that draws an authentic and engaged community. With a little research, you can tap into a niche audience on a budget.
Don’t Forget Paid Social
Paid Social is great to tap into if you’re on a limited budget, but want to reach a particular audience. Both Facebook and Instagram offer excellent demographic tools to help narrow down the people that see your ads.
More importantly, there’s something for every budget. You set how much you want to spend over time and build impressions based on cost and demographic.
If you’re struggling to grow your social pages but want to drive traffic to your website, consider using paid Social as an option.
Facebook Book Now Feature
Most social media platforms realize the power of catering to specific industries. Facebook is one of them.
By using Facebook’s “book now” feature, not only can you capture the attention of future guests, but you can make it easier for them to book directly. This shows future guests you’re serious about grabbing their attention.
The bottom line of social media marketing is to capture attention and simplify booking for travelers. Whether you use specific Facebook features, build a mobile-optimized website, or tap into influencer marketing, there’s bound to be an avenue that works for you.
Find out what that is, and you’re gold.
