Thinking of updating your hotel website features to increase your bookings? Great! Adding new features not only entices potential customers, but it can help with SEO and positioning at the top of a search page.
Hotel website features are everywhere, and it can be hard to shift through them and know which ones really matter. When it comes to deciding what works for you, taking a look at the trends will be a big help.
We’ve defined a few of 2019’s top-performing hotel website features below.
Get Mobile
Since 71% of travelers are booking their trips on mobile devices, you need to optimize your website for mobile. Your site should adaptive, transforming to fit all different smartphones on the market and be easy to use on each one of them.
Being mobile-friendly not only makes it easier on the visitor, but it helps your performance with SEO. Google looks at websites that offer adapted content and prioritizes them in search.
Stunning Image Carousels
We’re a visual society, so putting your most stunning images on your website is critical. Utilizing an image carousel will take visitors on a visual journey of your property from the moment they land on your page.
Adding images to your site is something you can do on the cheap and pretty easily. You can take the photos yourself with a high-quality camera or have a photographer do it if you have the budget. Whatever you decide, investing in great images will help your visitors visualize themselves at your property.
Room Galleries
Along those same lines, having a room gallery can help increase bookings as well. High-quality images of your rooms, including the little and big details, are another way to give guests a window into the experience you offer.
It helps travelers understand what they can expect, the luxurious amenities you provide, and how they might feel when they walk through their hotel room door at night.
Minimalist Design Focusing On UI
Focusing on your user experience will make it easier for your guests to book. By simplifying your pages, making it easy to find and navigate the reservation tool, and providing easy search tools, you simplify things for the user.
A complicated page, with too much text and not enough direction, will only confuse your visitors. The more confusion they experience, the less likely they are to move forward with booking directly.
A lot of hotels suffer from this problem. Their sites are not intuitive and they’re hard to use. Look at what you can simplify, and do it.
Reservations Front And Center
Your reservation tool should be right there when visitors come to the page. It should serve as its own call to action, encouraging and enticing users to search their dates.
Something as simple as a banner or sidebar reservation widget can make all the difference with increasing direct bookings. If you do any one thing to your website, this should be it. When the goal is to increase bookings, putting the tools in front of the user is the best thing you can do.
Your hotel website features can help you increase bookings and attract new guests. If you put your budget anywhere when it comes to online marketing, be sure your website is the top choice.
