Your hotel website plays a major role in attracting guests to your property. Additionally, a strong hotel website design can help you catch the attention of future guests. If they’re impressed with your site, they may be less likely to book through an online travel agency. This helps you avoid losing profit due to high OTA commission fees.
Use the following hotel website design ideas as inspiration for planning your next update.
Hotel Website Design Ideas to Inspire Your Own
It’s often a good idea to focus on contrast between text and visual elements when designing the homepage of a hotel or resort website. The gorgeous images that serve as the background for this site contrast perfectly with the spare white text. This makes it easier for guests to distinguish both.
However, that’s not the only thing this site does right. After a moment, a visitor notices that the background images (which fade into one another, providing views of various parts of the hotel) move to a degree. Images of water ripple. A shot of a gorgeous room zooms in, as if inviting guests inside. Children pick from a table of breakfast treats. This effect creates a dynamic experience that can evoke an emotional response in guests.
People planning vacations are often looking for hotels or resorts that will provide a relaxing experience. It seems the design team at Swissotel understands this. The color scheme consists primarily of mild blues and whites. The moment someone visits the site, they are made to feel relaxed.
This doesn’t just tell a guest that staying at this hotel will be stress-free. It gives busy people, who may be quickly browsing their options to find the right hotel for their trip, a reason to calm down and spend more time exploring the site.
Social proof can play a major role in attracting guests to a hotel. That’s likely why the designers behind this site added a small but noticeable visual indication that it was named the top hotel in Mexico by Travel & Leisure at the publication’s 2019 World’s Best Awards. The image doesn’t distract from the other elements, but it’s just off-center, making it noticeable.
It’s also worth noting that The Resort at Padregal doesn’t maintain just one background image on its homepage. Throughout the year, it will change when appropriate. For instance, when “The Art of Taste” culinary event was returning to the hotel, the background image and text highlighted that, letting potential guests know about an experience they might be interested in.
Keep that in mind when planning your own hotel website design. There may be times throughout the year when it makes sense to change the images, text, and other key elements.
Just remember that these hotel website design ideas should merely serve as inspiration. Your goal is to highlight the unique reasons people should visit you in interesting, authentic ways. These are simply a few ideas to get started with.