• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Watermarke Digital

Watermarke Digital

  • Home
  • About
  • Industries
  • Services
  • Insights
  • Contact

Time for Change – Get the Best Hotel Renovation Marketing Ideas

Watermarke / Hotel Marketing / Time for Change – Get the Best Hotel Renovation Marketing Ideas

If you’ve recently completed a costly hotel renovation, getting a return on your investment is top of mind. Developing a strategy around hotel renovation marketing can help you get there faster.

Chances are you started a hotel renovation for one of these reasons:

  • Catering to a new audience
  • Becoming more competitive
  • Creating marketing opportunities
  • Offering a new experience to existing guests

Whatever the reason may be, your next step is to develop your hotel renovation marketing strategy. We’ve put together a few ideas to get you started.

Prepare Your Guests

The best thing you can do as you begin the hotel renovation process is to let your guests know. On vacation, it’s frustrating to show up and feel as if you’re in the middle of a construction zone.

Let guests know your strategy for keeping them away from the chaos. Share why you’re making these changes and how it will benefit them in the future. Don’t only put this information on your website, update your OTAs and send out a courtesy email after booking as well. 

If you’re doing everything you can to give them the vacation they were hoping for, there’s little chance they’ll be upset about the renovations.

Share Your Progress

When Woodstock Inn & Resort started a luxury renovation, they decided to share their progress with guests. Not only was this a way to keep future and prospective guests in the loop about the changes, but it was also a way to share the steps they were taking to make the property better.

Particularly if you have loyal guests, sharing the process with them can make them feel like part of the journey. It builds a sense of anticipation that might encourage them to book as soon as renovations are finished.

Find ways to bring your guests behind the scenes by sharing on platforms like Facebook or Instagram.

Show Off Your Property

Once the renovations are complete, do everything you can to show off your changes. Film 360-views of the new rooms, offer a virtual tour of the hotel on your website and continue to share photos.

It’s all for nothing if nobody knows about the changes you made. Pique guests’ interest with glimpses into the new spaces and enticing descriptions.

Is your bathroom a zen-like oasis? Are the furnishings modern and sleek? Get your bragging rights on and tell everyone about it.

Update Your Travel Listings and OTAs

You already know the power of OTAs, so make sure you’re taking full advantage of them. Update all of your photos, write about the new renovations, and share how the property is better than ever.

The goal of updating your hotel is to gain more bookings in the process. It’s essential to your hotel renovation marketing strategy that you communicate changes via your OTAs. After all, more guests book on these platforms than they do directly.

You’ve done all the hard work to complete a picture-perfect renovation. Now, you need to share it with the world. Take action on these hotel renovation marketing ideas and watch your bookings soar.

Category iconHotel Marketing Tag iconmarketing,  renovation,  tourism,  travel

Further Insights

hotel-social-media-marketing
Hotel Social Media Marketing is the Great, Underused Tool
March 25, 2020
social-media-marketing-for-hotels
Social Media Marketing for Hotels is No Walk in the Park
September 12, 2019
otas-vs-direct-bookings
Hoteliers, Your Future Hinges on OTA vs. Hotel Direct Bookings
September 11, 2019

Are You Ready for Sustainable Growth?

Reach out to us to talk about next steps, or to learn what we can do for you.

Get in Touch →

Footer

Get In Touch

We are an organic-first, analytics-obsessed, tech-savvy digital marketing firm. We work closely with our clients as consultants to solve business problems and seize opportunities.

1-888-475-4085

info@watermarkedigital.com

Industries

  • Hotels
  • Ecommerce
  • Healthcare
  • Startups

Insights

  • Digital Marketing
  • Organic SEO
  • Content Marketing
  • Analytics
  • Martech

Watermarke Digital

Get access to our regular insights, delivered right to your inbox.

Email Subscribe

Copyright © Watermarke Digital. All rights reserved.

Privacy Policy | Terms of Service | Trademarks | Copyright | Disclaimer
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT