If you’ve recently completed a costly hotel renovation, getting a return on your investment is top of mind. Developing a strategy around hotel renovation marketing can help you get there faster.
Chances are you started a hotel renovation for one of these reasons:
- Catering to a new audience
- Becoming more competitive
- Creating marketing opportunities
- Offering a new experience to existing guests
Whatever the reason may be, your next step is to develop your hotel renovation marketing strategy. We’ve put together a few ideas to get you started.
Prepare Your Guests
The best thing you can do as you begin the hotel renovation process is to let your guests know. On vacation, it’s frustrating to show up and feel as if you’re in the middle of a construction zone.
Let guests know your strategy for keeping them away from the chaos. Share why you’re making these changes and how it will benefit them in the future. Don’t only put this information on your website, update your OTAs and send out a courtesy email after booking as well.
If you’re doing everything you can to give them the vacation they were hoping for, there’s little chance they’ll be upset about the renovations.
Share Your Progress
When Woodstock Inn & Resort started a luxury renovation, they decided to share their progress with guests. Not only was this a way to keep future and prospective guests in the loop about the changes, but it was also a way to share the steps they were taking to make the property better.
Particularly if you have loyal guests, sharing the process with them can make them feel like part of the journey. It builds a sense of anticipation that might encourage them to book as soon as renovations are finished.
Find ways to bring your guests behind the scenes by sharing on platforms like Facebook or Instagram.
Show Off Your Property
Once the renovations are complete, do everything you can to show off your changes. Film 360-views of the new rooms, offer a virtual tour of the hotel on your website and continue to share photos.
It’s all for nothing if nobody knows about the changes you made. Pique guests’ interest with glimpses into the new spaces and enticing descriptions.
Is your bathroom a zen-like oasis? Are the furnishings modern and sleek? Get your bragging rights on and tell everyone about it.
Update Your Travel Listings and OTAs
You already know the power of OTAs, so make sure you’re taking full advantage of them. Update all of your photos, write about the new renovations, and share how the property is better than ever.
The goal of updating your hotel is to gain more bookings in the process. It’s essential to your hotel renovation marketing strategy that you communicate changes via your OTAs. After all, more guests book on these platforms than they do directly.
You’ve done all the hard work to complete a picture-perfect renovation. Now, you need to share it with the world. Take action on these hotel renovation marketing ideas and watch your bookings soar.
