Digital marketing has revolutionized the hospitality industry. That’s why having a well thought out hotel online marketing strategy can make or break your business.
CMOs specifically have been tasked with discovering new ways to bring guests to their properties through creative marketing strategies. If you’re looking for innovative ways to reach guests and increase revenue via online marketing, you’ve come to the right place.
Gather Data & Learn More About Your Guests
The digital landscape means you have ample opportunity to learn more about your guest. Taking charge of that data and using it to automate the suggestions you make can increase revenue significantly.
Something as simple as keeping track of guests’ stays and reminding them that it’s time for a vacation at the right time can convert to revenue. Use the data you already have to gather insight on when to make recommendations.
The more you learn about your guests, the more likely you are to make smart suggestions that convert to revenue.
Communicate Internally
It happens a lot. There are many different teams across a brand that are working towards a common goal, but they don’t always talk to each other.
One thing that helps is to make sure that your teams are open and willing to work together. If your internal teams work together consistently, they can develop more effective promotional strategies that ensures each potential guest is getting the right message at the right time.
When it comes to your marketing, lead generation, and digital automation, have everyone in constant communication together. As they say, teamwork makes the dream work.
Multimedia Campaigns
Your marketing team has numerous marketing channels at their fingertips. When it’s the slow season, make sure they’re using specifically targeted campaigns across all platforms to reach guests.
When your price schedule changes, make sure that guests sensitive to pricing can catch wind of it. Mix up your outreach by using social media, OTAs, mobile channels, and meta-search engines to cover all your bases.
Why is this important? It could drive last-minute bookings up when you need them most.
Reward Loyal Customers
Rewarding customers for their loyalty to your brand is nothing new. When it comes to increasing revenue through direct bookings, what better opportunity is there to reward your guests?
You can offer incentives when guests book directly through you to prevent them from going through OTAs. In a hospitality world where direct bookings are harder and harder to come by, letting your guests know they get special treatment for booking direct can help.
Offer The Better Price
This might seem obvious, but it needs to be said. When guests are jumping from one OTA to the next, you want to make sure your price beats them all when they finally land on your site.
Again, it comes down to rewarding the customers that have gone out of their way to look at your direct offers. Regularly take the time to see how you can offer the best possible deal.
Hotel online marketing strategies don’t have to be complicated to be successful. By making a few tweaks to what you’re already doing, you’ll have your revenue growing in no time.
