If you’re in the process of developing a blog for your hotel, you’re making great strides into the content marketing game. Choosing your hotel blog categories can not only help you plan content, but it can help your visitors find what they need most.
There are so many topics that lend themselves well to blogging. Still, keeping your blog hyper-focused will help you stay on brand and provide quality content. As we all know, there’s no point in blogging if the content doesn’t help visitors.
So, how do you pick your hotel blog categories?
Look at your analytics and search terms
How are visitors currently finding your site? What search terms are they using that land them there? The answer to these questions might give you some insight into what information visitors are most interested in.
Sure, we already know they’re interested in travel, but what else do they want to learn when they come to your site. Furthermore, look to see which search terms are popular among travel inquiries. Are these questions that you can help answer? Are they topics that you can build quality content around?
This is just one way to generate ideas for blog categories, but it’s a way that will also help you with SEO.
Take a look at what else is popular
Using tools like Google Keyword Planner or Ryte can help you see how other websites are performing with keywords you’re interested in. Not only will it highlight their pages, so you can see what they’re doing right, but RYTE will show you how to do it better.
Once you know who your biggest competitors are in the blog space, take a look at what they’re doing. Which posts are the most popular for them? How many categories do they have? What topics are they focusing on?
Using successful models as an example can help you create a functional blog that actually does what it’s meant to: bring more traffic to your website.
Draw inspiration form your location
Chances are many of your blog categories are going to revolve around your brand. What draws people to your hotel brand more than anything? Probably your location.
Travelers are always interested in learning about what they can experience when they travel. Your blog has the opportunity to answer all those questions for them.
Here are some popular blog categories around location that might help you generate some ideas:
- Special Events
- Popular Attractions
- Local Business Highlights
- Local Venues
- Local News
- Special Experiences
Your location has a lot to offer. It’s the reason some people are traveling there. Give them the information they need to plan their best possible trip.
Keep it short and sweet
You don’t need a million blog categories to be successful. In fact, visitors might get overwhelmed by that and abandon your blog entirely. Stick to four or five categories, with a few subcategories, that you know you can do best.
Visitors will know what to expect from you if you keep your content tightly curated. When they’re looking for something specific to what you write about, they’ll come back. And if you’ve done your job right, they’ll be able to.
Your blog can significantly increase web traffic to your site. Having the right hotel blog categories can keep that traffic on your website engaged. As you head into your blog adventure, remember to keep things quality and provide value for your visitors.
