• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Watermarke Digital

Watermarke Digital

  • Home
  • About
  • Industries
  • Services
  • Insights
  • Contact

Hotel ADRs Depend On Smart Organic Marketing

Watermarke / Hotel Marketing / Hotel ADRs Depend On Smart Organic Marketing

For hotel owners and managers, capturing the attention of your potential guests is complicated enough. But encouraging them to visit your website and make a direct booking is an even tougher task.

With discount accommodation sites and online travel agents (OTAs) all looking to take a piece of your revenue, how can you ensure that guests are paying the maximum room rate to boost your average daily rate (ADR)?

The first step is by driving them to your website. In this post, we’ll share our top tips for using organic marketing tactics to increase your hotel ADRs from both repeat and new guests.

Keep reading to learn how to use organic marketing to create brand loyalty and drive repeat bookings.

Create a loyalty program

Are you focused on getting your past guests to return to your property? If you aren’t, you should be. After all, it can cost 5 times more to acquire a new customer than to retain an existing one. A loyalty program is an effective and easy way to keep customers engaged.

Loyalty or rewards programs allow you to keep in communication with your previous guests, who probably aren’t thinking about your hotel very often throughout the course of a typical day. Entice them to visit again by sending them special members-only email offers or information about upcoming events in your area.

These exclusive memberships are also a great way to collect detailed information about your guests and their preferences. Understanding their demographic details will allow you to target those specific groups in future campaigns.

Maintain a presence on popular travel review sites

Marketers have always strived to earn word-of-mouth recommendations from their customers. In our digital age, these recommendations don’t even need to come from close family and friends. Instead, online reviews are just as important when people are researching accommodation options. 

Travelers rely on sites like TripAdvisor, Yelp, and Google to see what their peers are saying about your property. Make sure you’ve uploaded high-quality images of your hotel on each site and respond to negative and positive reviews in a cool, calm, and collected tone.

This high level of engagement shows your prospective guests that you care about their stay and are willing to work to give them a great experience.

Produce evergreen content

Marketers in all industries use keyword-rich content to attract prospects to their websites — and the travel industry is no exception. Your hotel’s site should be full of information relating to your property, amenities, and local area to pull in travelers searching for accommodation near you.

While you should update your site regularly to publish new content and verify existing information, it’s also important to post “evergreen” content that doesn’t go stale. For example, creating a blog post with the top 5 activities in your city will attract organic traffic from search engines long after its initial publication.

Each of these tactics will help boost your brand amongst new and repeat customers. By incentivizing engagement with your brand, you’ll earn their trust and they’ll be more likely to book with you again and again. 

Category iconHotel Marketing Tag iconcontent,  evergreen content,  online travel agencies,  responding to customer reviews,  search engine marketing,  word-of-mouth marketing

Further Insights

coffee near wireless keyboard
3 Hotel SEO Tips to Improve Your Rankings
May 27, 2020
how-to-do-hotel-seo
How to do Hotel SEO? How Much Time Do You Have to Learn?
May 13, 2020
hotel-social-media-campaigns
Boost Bookings with Great Hotel Social Media Campaigns
March 18, 2020

Are You Ready for Sustainable Growth?

Reach out to us to talk about next steps, or to learn what we can do for you.

Get in Touch →

Footer

Get In Touch

We are an organic-first, analytics-obsessed, tech-savvy digital marketing firm. We work closely with our clients as consultants to solve business problems and seize opportunities.

1-888-475-4085

info@watermarkedigital.com

Industries

  • Hotels
  • Ecommerce
  • Healthcare
  • Startups

Insights

  • Digital Marketing
  • Organic SEO
  • Content Marketing
  • Analytics
  • Martech

Watermarke Digital

Get access to our regular insights, delivered right to your inbox.

Email Subscribe

Copyright © Watermarke Digital. All rights reserved.

Privacy Policy | Terms of Service | Trademarks | Copyright | Disclaimer
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT