Content marketing is an ever-evolving landscape. To stay ahead of the game, you have to be constantly iterating and coming up with new ways to draw attention to your content. That’s where the Skyscraper Technique comes in.
The Skyscraper Technique was designed by Brian Dean at Backlinko and has become a go-to strategy for content marketers. In short, it’s a link building strategy with which Dean saw an 11% success rate.
Have you found it hard to build an audience with your content? Are you struggling to engage with readers? If you need to drive more traffic to your site, it might be time to consider the Skyscraper Technique.
The Skyscraper Technique
To get started with this marketing technique you need to do some research. Hit your web tracking tools and find out what relevant topics are trending and which posts are performing well within those topics. These published pieces should already have links built into them.
Gather all of this information into one place, paying careful attention to keywords that are being used. From there, you’ll move on to step two.
Create your piece of content, whether that be a post or video, around the topics you’ve researched.
Here are a few ways to make your content stand out amongst the already published pieces.
- Make it longer
- Update with new studies, statistics, and information
- Create new visuals, videos, or infographics
- Put time into making it insightful
Whatever you do, make sure your piece is keyword optimized based on the keywords you discovered via research. The skyscraper technique in SEO performs even better when the right keywords are being used.
Your content should be relevant for both your audience and the content creators that have already written about this topic.
The reason you want to curate your content around relevant topics is to help with link building. Link building is the act of reaching out to publishers and asking them to feature your published piece with a link to your content.
This is why ensuring you’ve researched trending topics is essential. You want to take the content you discovered and make it better. If your content has new information or stands out compared to other featured links, that’s a huge plus to publishers.
Why do backlinks work?
The reason the skyscraper technique in SEO works is because of the backlinks. But why are they so important?
Google uses backlinks as a way to determine if your site is both reputable and delivers high quality content. The more links you have across the web, the higher Google will rank you.
The skyscraper technique sets your backlinking strategy up for success. Mostly due to the fact that you’ve researched what’s trending and developed content around that.
If you’re looking for ways to make your content go further, the skyscraper technique is an avenue to consider.