An active social media presence is crucial to the success of any hospitality industry brand. That said, simply posting regularly on social media isn’t enough to leverage this channel to its full potential. You also need to share quality posts.
Don’t worry if you’re not sure what types of posts you should share on Facebook, Instagram, Twitter, and other channels. These hotel social media post ideas will help you start developing a winning strategy.
Hotel Social Media Post Ideas You Need to Know
Your content marketing strategy should always focus on providing value to your audience. This is also true of your social media strategy. Even when you’re not technically generating unique content of your own (although this is important), when posting others’ content, consider how it would benefit your audience.
For example, maybe a major seasonal event is coming to your area. Guests would obviously benefit from knowing about it. Thus, you might post a comprehensive article about it on social media.
Sharing local news, like sharing information about local events, demonstrates your brand’s genuine connection with a destination. Guests want to know that when they visit your hotels, the people working at them will be able to help them navigate the area. That’s why it’s important to share local information on social media.
Just make sure it’s positive! For example, when sharing local news, don’t focus on any ongoing controversies or recent tragedies. Instead, focus on feel-good stories. Maybe a destination in which you own a hotel has been recognized as one of the nation’s top vacation destinations. If so, this is definitely something you would like to let your social media followers know about.
It’s easy to generate social media content on a budget when you have your guests generate content for you. A simple way to do this is to hold social media contests. For example, you might ask followers to post photos of themselves at your properties, sharing them with a relevant hashtag. Offer a prize to the user who posts the strongest photo, and you’ll likely see many followers sharing pictures of themselves enjoying your hotels or resorts. This is a scalable way to create new content and engage directly with your followers.
Video content is very popular on social media. In fact, surveys indicate consumers would like to see brands share more video content across their social media channels.
This shouldn’t come as a major surprise. Video is engaging, emotional, and easy-to-consume.
Experiment with using it when creating your own social media content. Although there are many ideas worth considering, you might want to use a video to introduce your followers to the teams working behind-the-scenes at your properties. This puts a human face to your brand. It also gives you a natural way to display your hotels without seeming like you’re merely trying to attract bookings.
This will require some active thread moderation and engagement. You want to make sure you’re responding to good questions, and deleting any negative jokes. That said, you may want to occasionally ask your followers if they have any questions about your property or overall brand. This indicates you care about their insights.
It’s also important to remember that these are merely a few hotel social media post ideas worth considering. By experimenting with different strategies and monitoring campaign performance, you’ll fully determine which tactics are most effective.