Don’t worry if your business isn’t yet profitable. That won’t necessarily stop investors from seeing its potential. That said, you do need to clearly and honestly illustrate that potential with a highly detailed business plan.
It’s important to be realistic when drafting a plan for investors to review. If your predictions sound too optimistic, they’ll sense that. You’re much better off genuinely explaining how you intend to turn a profit, how long it will take to reach that point, and how profitable the business will eventually be on a monthly basis. Again, your main goal is simply to be as detailed and honest as possible.
