For hotel owners and managers, capturing the attention of your potential guests is complicated enough. But encouraging them to visit your website and
Hotel Rebranding is More Than Just Renovations and Name Changes
Hotel rebranding can be necessary for many reasons. Maybe you want to cultivate a fresh reputation. Maybe your brand is outdated, and you need
Dead Hoteliers Walking | Better Increase Direct Hotel Bookings
In recent years, the travel industry has become increasingly competitive and is showing no signs of slowing down. For the most part, people have
Social Media Marketing for Hotels is No Walk in the Park
Social media marketing for hotels can be tricky to figure out. Between ever-changing algorithms and never-ending hashtags to sift through, building a
Hoteliers, Your Future Hinges on OTA vs. Hotel Direct Bookings
One of the biggest obstacles facing hotels is how to combat OTA vs. hotel direct bookings. It's no secret that we'd all rather have our rooms full of
5 Reasons Your Hotel Website Design Stinks (and Loads Slowly Too)
In an age when many hotel guests book rooms through OTAs and third-party services, your hotel website design is more important than ever. Ideally, you
Hotel Social Media and the War for Guest Loyalty
Social media is a powerful marketing channel for businesses in any industry. However, it's particularly beneficial in the hospitality niche, as social
Hotel SEO is Much, Much More Than Picking Keywords
There’s a lot of work that goes into creating a search engine optimization (SEO) strategy. From researching your keywords to building out targeted
A Complete Guide to Hotel Search Engine Marketing You Can’t Miss
Appearing on the first page of Google, Bing, Yahoo and DuckDuckGo is what every hotel marketer wants. That’s where hotel search engine marketing (SEM)