For hoteliers, business travelers are the gift that keeps on giving. Compared to leisure travelers, they’re less budget-conscious, make repeat visits,
Hotel Martech Has Famously Lagged, But That’s All Changing
As people’s personal and business lives continue to grow increasingly digital-based, marketers are having to get smarter about reaching their best
Tips for Hotel Social Media Post Frequency & Content
For brands, social media can be a complicated tool to master. You want to give your followers an authentic look at your brand, while still serving the
What To Know About Hotel Content Development
Content marketing has transformed the way that businesses connect with their potential and existing customers. Instead of immediately pushing a hard
The Latest and Greatest on Hotel Instagram Hashtags for Success
Are you using Instagram as part of your hotel marketing strategy? If you aren’t yet, you should be. Brands with an active Instagram presence
Hotel Website Hero Images are Getting Too Generic – Let’s Fix That
Your hotel’s website is an essential marketing tool to drive more bookings and showcase the unique qualities of your hotel. Therefore, it’s critical
3 Hotel SEO Tips to Improve Your Rankings
As a hotelier, the growth and success of your property are built upon how well you’re able to drive new and repeat bookings. But in the highly
Hotel Social Media Influencers – Use The Tactic Wisely
Social media has long been an effective method for hotels to gain brand exposure and attract new customers. Most likely, you already have a presence
Expedia Hotel Bookings vs. Direct Bookings, a Hotelier’s Guide
As a hotelier, one of your biggest priorities is driving more direct bookings. However, with hundreds of online travel agencies (OTAs) like Expedia