Any tool that takes extra grunt work off your marketing team is one worth considering. That’s one of the many reasons Google Tag Manager installation is becoming so popular.
Every marketing team is accustomed to having to wait for engineers to deploy something essential to their campaign. It’s especially frustrating when what you’re waiting for could be done easily if only you knew how to adjust code yourself.
That’s where Google Tag Manager setup comes in.
Google Tag Manager lets your marketing team manage and install marketing tags (otherwise known as tracking pixels) within the website without having to modify the code.
What Does Google Tag Manager do?
Data is incredibly important for any marketing department. One of the biggest benefits to the Google Tag Manager installation is that it gives your marketers access to more data, without relying on your dev team.
Tags are snippets of code within your website. They track what your users are doing on your site, making it easier for you to understand customer behavior.
From downloading files to taking items in and out of a shopping cart, these tag snippets can help you optimize your site for better conversion.
In the past, installing these snippets meant messing with the code of your site. Which can be cumbersome for someone that isn’t tech-savvy.
Google Tag Manager was created to be user-friendly and make working with tags easier than ever. Marketers can edit, add, and remove tags without relying on their dev team.
How does Google Tag Manager Installation Work?
To get started with Google Tag Manager, you need to sign up.
Once your account is created, you can add your website by following Google’s prompts. In just a few minutes, Google gives you a code snippet which can be easily added to your website.
With the snippet added, you can begin creating tags based on what your needs are. Monster Insights has an in-depth breakdown of how to create a Google Analytics tag. This can be a great starting point to help you get a feel for the tag manager.
With your first tag created, you’ve successfully completed your Google Tag Manager setup and can begin using the tool.
Final Thoughts
While GTM makes it much easier for your team to set-up their own tags, it does require a bit of technical knowledge. If you already have an understanding of how tags and pixels work, you should be good to go.
Otherwise, Google offers a course via their academy programs that cover four essential topics related to google tags.
- How to get started
- Google Tag Manager Installation
- Collecting data using the Data Layer, variables, and events
- Using additional tags for marketing and remarketing
If any members of your team can benefit from the course, it could be a great way to get everyone on the same page.
Not only does Google Tag Manager make tracking your customers easier than ever, but it’s also a great tool to have in your back pocket. At zero cost to your team, it’s worth giving it a try.
