• Skip to primary navigation
  • Skip to content
  • Skip to footer
Watermarke Digital

Watermarke Digital

  • Home
  • About
  • Industries
  • Services
  • Insights
  • Contact

What You Need to Know About Google Analytics Content Groups

Watermarke / Analytics / What You Need to Know About Google Analytics Content Groups

If you run a business, regardless of your industry, there’s a good chance you already have some degree of familiarity with Google Analytics. Using Google’s tools to monitor your website’s performance is key to optimizing it.

That said, there are many Google Analytics features people don’t know about. Google Analytics content groups is one of them.

What is this feature, and how can you use it to your advantage? The following points will help you better understand the topic.

What Are Google Analytics Content Groups?

As the name implies, this feature helps you leverage Google Analytics content marketing to its full potential by sorting your website’s content into various groups. This allows you to analyze the performance of those groups.

For instance, perhaps your business is a sports apparel brand. You might have sections on your website for products related to different types of sports. With Google Analytics Content Groups, you could, for example, put all winter-gear content into one group, analyzing it separately from the rest of the content on your site.

Setting Up Content Grouping

The process of setting up content groups can be somewhat complicated, particularly because there are three primary methods you can use: tracking codes, extractions, and rules.

That’s why it’s important to thoroughly review Google’s official guide. It will walk you through all the steps you need to take. In the meantime, however, the basics of the process are as follows:

  • Access your Google Analytics account
  • Select Admin, and navigate to your preferred view
  • Select “Content Grouping” in the VIEW column
  • Select “Create New Content Grouping”
  • Name the new group
  • Select tracking codes, extractions, or rules to define your method

Why Google Analytics Content Groups Are Valuable

Websites can generate a lot of data. Too often, businesses make the mistake of trying to generate even more data. They believe the more data they have to analyze, the better.

This isn’t the case. What’s far more important is using the data you already have as effectively as you can. That’s how you truly take advantage of Google Analytics content marketing.

For example, perhaps your website has a blog. This may be one of your most significant marketing tools. However, it might also deliver inconsistent results.

You can learn why this is the case by separating your blog content into various groups. If one group tends to perform more strongly than others, that means you should focus on creating that type of content.

Google Analytics content groups can also help you identify if certain types of products tend to attract more sales than others. There could be many reasons this is the case. Maybe the landing pages for those products are strong, or maybe your customer base is simply more interested in those types of products than you assumed. Either way, you can only use that information to your advantage if you have it in the first place.

Again, just because you’re already using Google Analytics, that doesn’t mean you’re using it as effectively as possible. Consider content groups to take your analytics to the next level.

Category iconAnalytics Tag iconcontent marketing,  google analytics,  google analytics content grouping,  google analytics content groups

Further Insights

Group of people working
Boutique Hotels Can Turn Small Hotel SEO to Their Advantage
August 26, 2020
Signs that reads 'digital marketing'
A Sound Hotel SEO Strategy is Only the First Step to Success
August 19, 2020
laptops at table
What To Know About Hotel Content Development
June 17, 2020

Are You Ready for Sustainable Growth?

Reach out to us to talk about next steps, or to learn what we can do for you.

Get in Touch →

Footer

Get In Touch

We are an organic-first, analytics-obsessed, tech-savvy digital marketing firm. We work closely with our clients as consultants to solve business problems and seize opportunities.

1-888-475-4085

info@watermarkedigital.com

Industries

  • Hotels
  • Ecommerce
  • Healthcare
  • Startups

Insights

  • Digital Marketing
  • Organic SEO
  • Content Marketing
  • Analytics
  • Martech

Watermarke Digital

Get access to our regular insights, delivered right to your inbox.

Email Subscribe
  • Email
  • Facebook
  • LinkedIn
  • Twitter

Copyright © Watermarke Digital. All rights reserved.

Privacy Policy | Terms of Service | Trademarks | Copyright | Disclaimer
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Necessary Always Enabled

Add Watermarke Digital to your Homescreen!

Add