If you run a business, regardless of your industry, there’s a good chance you already have some degree of familiarity with Google Analytics. Using Google’s tools to monitor your website’s performance is key to optimizing it.
That said, there are many Google Analytics features people don’t know about. Google Analytics content groups is one of them.
What is this feature, and how can you use it to your advantage? The following points will help you better understand the topic.
What Are Google Analytics Content Groups?
As the name implies, this feature helps you leverage Google Analytics content marketing to its full potential by sorting your website’s content into various groups. This allows you to analyze the performance of those groups.
For instance, perhaps your business is a sports apparel brand. You might have sections on your website for products related to different types of sports. With Google Analytics Content Groups, you could, for example, put all winter-gear content into one group, analyzing it separately from the rest of the content on your site.
Setting Up Content Grouping
The process of setting up content groups can be somewhat complicated, particularly because there are three primary methods you can use: tracking codes, extractions, and rules.
That’s why it’s important to thoroughly review Google’s official guide. It will walk you through all the steps you need to take. In the meantime, however, the basics of the process are as follows:
- Access your Google Analytics account
- Select Admin, and navigate to your preferred view
- Select “Content Grouping” in the VIEW column
- Select “Create New Content Grouping”
- Name the new group
- Select tracking codes, extractions, or rules to define your method
Why Google Analytics Content Groups Are Valuable
Websites can generate a lot of data. Too often, businesses make the mistake of trying to generate even more data. They believe the more data they have to analyze, the better.
This isn’t the case. What’s far more important is using the data you already have as effectively as you can. That’s how you truly take advantage of Google Analytics content marketing.
For example, perhaps your website has a blog. This may be one of your most significant marketing tools. However, it might also deliver inconsistent results.
You can learn why this is the case by separating your blog content into various groups. If one group tends to perform more strongly than others, that means you should focus on creating that type of content.
Google Analytics content groups can also help you identify if certain types of products tend to attract more sales than others. There could be many reasons this is the case. Maybe the landing pages for those products are strong, or maybe your customer base is simply more interested in those types of products than you assumed. Either way, you can only use that information to your advantage if you have it in the first place.
Again, just because you’re already using Google Analytics, that doesn’t mean you’re using it as effectively as possible. Consider content groups to take your analytics to the next level.